Build a ready-to-shoot plan

Add the brief20%

Step 1 · Source material

What did the brand send you?

Paste the raw brief. Don't clean it up—we'll separate requirements from creative suggestions.

Brand brief

BrandProduct

Why this comes first

Separaterequirements from optional creative direction

Flagclaims that need proof or brand confirmation

Preservethe exact CTA, product demo, and compliance rules